Late-Nite Productions is allowing music to “Thrive” at Lake Tahoe.
The South Shore-based company in the last year has presented an impressive lineup: the Itals, Blackalicious, E-40, Andre Nickatina, Jon Wayne & the Pain, Mystic Roots, Tosh Meets Marley, Nkulee Dube, Delhi 2 Dublin, Pato Banton, The Grouch & Eligh, Melvin Seals & JGB, Long Beach Rehab, KRS-ONE, Taboo from the Black Eyed Peas, Mickey Avalon, Kottonmouth Kings, Roach Gigz, Too Short, Sage Francis, J-Boog & Hot Rain and Del tha Funky Homosapien.
In celebration of a successful year, Late-Night Productions will present headliner Thrive on a Sunday, May 12 show called Locals Appreciation Night. Held in MontBleu’s Blu Nightclub, the event also features the band Weapon and DJ Burkue-One. Doors open at 10 and there is no cover charge.
Thrive is a reggae band based in Santa Cruz. Singer-guitarist Aaron Borowitz spoke with Tahoe Onstage Tuesday, the release day of his band’s third full-length album, “Relentless.”
“It’s the same band but more mature in the songwriting and more diverse in the styles,” Borowitz said.
Thrive took its time, more than a year, in the record-making process. It released a single in January, “Just Fine,” which includes a contribution from Rebelution’s Eric Rachmany.
“It’s finally out and we’re super stoked on it,” Borowitz said. “Our previous albums had more of that reggae sound but on this one, there’s more than that. It’s more diverse, eclectic sounding album.
“It’s the Thrive reggae-rock that our fans like but then we just incorporated some of the other styles, such as rock and R&B and soul and styles we like individually, which is a wide range of stuff.”
Sunday marks Thrive’s fourth South Shore appearance. It opened shows here for SOJA and Iration. Last year it headlined the first Locals Appreciation Night at Mo’s Place.
Joining Borowitz onstage will be singer-drummer Kenny Rogers, sax player and singer Scott Schipper, bassist Andrew Forgy and singer-keyboardist Matt Masih.
Thrive’s previous album, “Gratitude Attitude,” released October 2010, reached No. 4 on the iTunes Reggae chart.
Late-Nite Productions’ second annual Locals Appreciation Night
Music: Thrive, Weapon, DJ Burkue-One
When: 10 p.m. Sunday, May 12
Where: Blu Nightclub, MontBleu
Must be: 21 or older